Travel and Tourism

Investigating the Travel and Tourism Sector

Know the travel and tourism component industries and their organisations

Understand the role of travel and tourism organisations and their interrelationships

Know the developments that have shaped the present day travel and tourism sector

Understand how trends and factors are currently affecting the travel and tourism sector

The Business of Travel and Tourism

Know the diff erent types of organisations operating in the travel and tourism business environment

Know the characteristics of diff erent types of travel and tourism organisations

Understand how travel and tourism organisations gain competitive advantage to achieve business aims

Be able to produce a business case for a travel and tourism enterprise within financial constraints

The UK as a Destination

Be able to locate UK gateways, tourist destinations and geographical features

Know the needs of inbound and domestic visitors to UK tourist destinations

Know the features and facilities that attract visitors to UK destinations

Understand how UK inbound and domestic tourism are affected by internal and external factors

Be able to use reference sources to provide information on the UK as a destination

Customer Service in Travel and Tourism

Understand the importance of providing excellent customer service in travel and tourism organisations

Know how travel and tourism organisations adapt customer service to meet the individual needs of customers

Know the customer service skills required to meet customer needs in travel and tourism contexts

Be able to apply customer service and selling skills in travel and tourism situations

Marketing Travel and Tourism Products and Services

Understand the factors infl uencing marketing in travel and tourism

Know the marketing mix (the 4 Ps) of a travel and tourism organisation

Be able to conduct a market research activity for a travel and tourism organisation

Be able to organise a promotional campaign for a travel and tourism organisation

Preparing for Employment in Travel and Tourism

Know about career opportunities in the travel and tourism sector

Know the stages of recruitment and selection in travel and tourism

Be able to prepare for application for employment in the travel and tourism sector

Understand the factors that contribute to an effective workplace

European Destinations

Be able to locate gateways and leisure destinations within the European travel market

Know types of holidays available in Europe to meet differing visitor motivations

Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors

Understand how factors affect the development and decline of the European travel market

Long-haul Travel Destinations

Be able to locate major long-haul destinations of the world

Know the types of holidays offered within long-haul destinations that meet different visitor motivations

Understand how factors can affect travel to long-haul destinations

Know the features and facilities that contribute to the appeal of long-haul destinations for different types of visitors

Be able to plan a long-haul tour

Retail Travel Operations

Know the retail travel environment

Know retail travel operational practices

Understand how retail travel organisations seek to gain competitive advantage

Be able to select, cost and provide information for leisure holidays to meet the needs of customers

Business Travel Operations

Know the business travel environment

Know business travel operational practices

Understand the factors affecting business travel

Be able to select, cost and provide information for business trips

Responsible Tourism

Know positive and negative impacts of tourism on destinations

Understand the roles and objectives of agents of tourism development

Understand strategies used to manage responsible tourism in destinations

Be able to plan holidays incorporating principles of responsible tourism

Work Experience in the Travel and Tourism Sector/Title>

Be able to prepare for a work experience placement in the travel and tourism sector

Be able to demonstrate the skills, qualities and behaviours needed for effective performance in the workplace

Know the features of the chosen work experience organisation

Be able to evaluate your own work experience placement

Residential Study Visit in Travel and Tourism

Be able to produce a suitable proposal for a residential study visit

Know the reasons for, and the process of, risk assessment

Be able to contribute to a successful residential study visit