Travel Reference
In-Depth Information
Case Study Questions
1.
Describe how Center Parcs applies the principles of customer service.
2.
How does Center Par cs ensure the highest standards of customer service?
3.
Why does the company invest so much in training its staff in providing excellent customer
service?
4.
What part does excellence in customer service play in helping the company to achieve its mission
and objectives?
5.
Why has the Center Parcs' concept
Weblink
been so successful in the UK?
Check out this website to help answer
these questions and for more information
on Center Parcs.
www.centerparcs.co.uk
This case study is designed to provide
evidence for P1.
Activity 4.8
Using the case studies on British Airways and Center
Parcs found in this unit as a starting point, carry out
further research to describe and assess how the
customer service provision in both companies meets
the individual needs of different types of customers.
Make recommendations as to how one of these
organisations could improve its customer service to
meet specifi c customer needs.
This activity is designed to provide evidence for P2, M1
and D1.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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