Travel Reference
In-Depth Information
Understand the role of travel and touri
s
m
organisations and their interrela
t
ionships
SECTION 2
This section investigates the many roles that travel and
tourism organisations play in their everyday affairs,
from making a profi t to caring for the environment.
We will also examine how different travel and tourism
component industries work together by exploring trade
interrelationships.
Public and voluntary
s
ector bodies, such as tourist
boards and
t
he National Trust, have much wider
social a
n
d
c
ommunity aims and objectives, including
conse
r
va
t
ion and providing facilities for the public.
Reg
u
latory bodies exist to 'police' the different
industries found in the travel and tourism sector,
thereby ensuring a fair deal for consumers and a safe
and secure holiday or travel product.
Roles
FOCUS ON INDUSTRY
Travel and tourism organisations ha
v
e
fi
ve primary roles
and responsibilities:
1.
To meet key organisatio
n
al aims;
THE NATIONAL TRUST
2.
To provide services
and products;
The National Trust is the country's largest private
landowner and a registered charity that works to
preserve and protect the coastline, countryside and
buildings of England, Wales and Northern Ireland (the
National Trust for Scotland is a separate organisation).
It is completely independent of government and
relies on membership fees, donations, legacies and
revenue raised from its commercial operations for its
income. The Trust currently has 3.6 million members
and 55,000 volunteers. It welcomed more than 14
million people to its pay-for-entry properties in 2009,
while an estimated 50 million people visited its open-
air properties. The Trust protects and opens to the
public more than 350 historic houses and gardens,
including Tatton Park in Cheshire, Lanhydrock in
Cornwall and Sissinghurst Castle Garden in Kent.
3.
To be responsible to stakeholders;
4.
To be en
v
ironmentally and ethically responsible;
5.
To contribute to international and UK economies.
I
n r
e
ality, these often go hand-in-hand. A theme park,
f
o
r example, provides a range of products and services
to its visitors while at the same time hoping to achieve
its primary organisational aim of making a profi t for the
company, thereby satisfying its stakeholders. It will also
strive to operate in an environmentally and ethically
responsible way, as well as contributing to the economy
by employing people and generating revenues.
Meeting organisational aims
Commercial travel and tourism organisations, such as
hotels and airlines, aim to:
Weblink
Check out this website for more
information on the work of the National
Trust and a full listing of its properties and
protected areas.
www.nationaltrust.org.uk
•
Make a profi t;
•
Maximise sales revenue;
•
Increase market share;
•
Ensure compliance with regulations.
