Travel Reference
In-Depth Information
Case Study Questions
1.
Describe Isle of Wight Tourism's marketing mix and explain how the 4 Ps work together.
2.
What facilities are avai
l
able to users of the Island's website?
3.
Explain the PEST factors that affect the marketing of the Isle of Wight.
4.
What role do TICs play in the o
v
erall experience of visitors to the island?
5.
Which do you think are the main competitor destinations to the Isle of Wight?
6.
Why do you think there has been an
Weblink
Check out this website to help answer
these questions and for more information
on marketing the Isle of Wight.
www.islandbreaks.co.uk
increase in day visitors and short breaks
to the Island?
This case study is designed to provide
evidence for P2, P3, M1 and M2.
