Travel Reference
In-Depth Information
13.
What is primary research?
14.
What is a focus group?
15.
What are the main economic factors affecting travel and tourism marketing?
16.
Why has ABTA developed a Code of Conduct for its member companies?
17.
What are the advantages of using a face-to-face interview surv
e
y to collect data?
18.
What is secondary research?
19.
List 3 advantages and 3 disadvantages of television advertising;
20.
Name 3 technological factors that affect travel and tourism marketi
n
g.
UNIT 5 ASSIGNMENT
Marketing Travel and Tourism
Products and Services
Introduction
This assignment is made up of a number of tasks which, when
s
uccessfully completed, are designed to give
you suffi cient evidence to meet the Pass (P), Merit (M) and Disti
n
ction (D) grading criteria for the unit. If you
have carried out the activities and read the case study in this unit,
you will already have done a lot of work
towards completing the tasks for this assignment.
Scenario
Your uncle runs a successful, small tourist attraction in your area and has
b
een asked by the local council
tourism department to make a presentation on marketing to other tourism
b
usinesses nearby.
Task 1
Your uncle would like you to research and produce the presentation, which should:
a.
Outline the background and concepts of marketing (P1). Your presentation should
cover the defi nition
and functions of marketing, the marketing mix, marketing segmentation, market
i
ng communication
methods and e-marketing.
b.
Review the factors infl uencing marketing decisions using examples from different travel and tourism
organisations (P2). This should cover company ethos, consumer protection, standards of practice and
