Travel Reference
In-Depth Information
responsibility. The people in charge of marketing, for
example, will need to work back from the date of the
event or enterprise you are planning, setting dates for
the completion of key tasks, such as writing a press
release, submitting an advertisement, etc.
Income
Expenditure
Ticket sales
£150
Ticket printing
£ 30
Refreshments
£100
Minibus and driver
£100
Guide
£ 30
Refreshments
£ 50
It is essential that all key project dates are agreed
by all team members. Everybody in the team must
be committed to meeting project deadlines and
must understand the consequences of failing to
meet them.
Total income
£250
Total costs
£210
Surplus
£ 40
Fig 2.2 - A simplii ed budget for a project
Activity 2.9
Activity 2.10
Include in your project plan the overall project
timetable and deadlines for the major areas of
responsibility.
Complete a budget for your project that will be
included in the project plan.
This activity is designed to provide evidence for P4.
This activity is designed to provide evidence for P4.
Financial aspects
Marketing
The plan for your project must show that it is achievable
within the overall project budget, i.e. the amount of
money set aside to carry out the project. You will not
be carrying out the project yourself or handling the
fi nances, but your plan must cover a number of fi nancial
aspects, including:
Your project plan must include information on how
you intend to market your project, i.e. your marketing
strategy. This should clearly identify your target market
and include details of the techniques you will use to
reach the market, e.g. through advertising or perhaps
distributing a fl yer than you have designed. You should
include 'mock-ups' of any advertisements and other
promotional items you intend to use. Unit 5 has useful
information on marketing travel and tourism products
and services.
•
Amount of funding needed to start the project;
•
Sources and amount of income generated by the
project;
•
Costs associated with the project;
Actions required
•
Distribution of any surplus funds;
Your project plan should include a detailed list of
actions that need to be completed, with details of who
is responsible for carrying each one out and in what
timescale.
•
Procedures for handling cash (if applicable).
A sensible way to approach the fi nancial aspects of the
project plan is to draw up a budget, listing all income
and expenses for the project. Figure 2.2 shows an
example of a simplifi ed budget that you could use
when completing this part of your project plan.
Financial constraints
Your project plan should include information on the
fi nancial constraints that your team will be working
under, e.g. the sum you have available to fund the
