Travel Reference
In-Depth Information
Understand the roles and objectives of
agents of tourism development
SECTION 2
This section explores the roles of agents of tourism
development and the various objectives they have for
getting involved in tourism.
voluntary sector agents, whose roles include providing
travel and to
u
rism products, services and resources,
supplying fi
n
a
n
ce for tourism development, marketing
destinati
o
ns, conservation and protection of the
environment.
Roles of agents in tourism
development
Activity 12.5
Agents of tourism development are the various
individuals and organisations that car
r
y out or facilitate
tourism developments at inter
n
ational, national,
regional and local levels. The
y
o
p
erate in the private,
public or voluntary sector a
s
h
o
wn in Figure 12.1.
Carry out some research into a Mediterranean
tourist destination and describe the roles and
objectives of the different agents involved in tourism
development in the area. Explain the consequences
of the differing roles and objectives of the agents in
the destination.
Although Figure 12.1 separates agents into different
groups, it is important to remember that tourism
development works best when individuals and
organisation
s
work in partnership with each other to
achieve c
o
mmon aims and objectives. In the following
sections
of this unit we investigate private, public and
This activity is designed to provide evidence for
P2 and M1.
Agents of tourism development
Private sector
Public sector
Voluntary sector
•
Landowners
•
Property developers
•
Tour operators
•
Hotel chains
•
Airlines
•
Entertainment
companies
•
Consultants
•
Travel publishers
• National tourist
offi ces
• Tourist boards
• Regional
Development
Agencies (RDAs)
• Local authorities
• Conservation
organisations
• Charitable
foundations
• Conservation
organisations
• Community groups
Fig 12.1 - Agents of tourism development
