Travel Reference
In-Depth Information
Visitor services
English Heritage welcomes a wide ran
g
e of visitors to its sites, from college groups and overseas tourists
to disabled visitors and families. More th
a
n half of its 409 properties have free entry and all are free to
members. It wants its properties to be as a
c
cessible as possible. Many of the properties offer free personal
stereo guided tours for wheelchair users or
vi
sitors with a visual impairment. Some have personal stereo
tours in basic language for those with learning diffi culties. In some cases the guide suggests coming with
a companion for whom admission will be free. Many of the properties are available for private hire for
special occasions. English Heritage Hospitality, its own
p
rofessional event management service, advises on
locations and all necessary arrangements.
Case Study Questions
1.
Carry out some research to fi nd out how much public fun
d
ing English Heritage gets from the
government and how much it generates from its own activiti
e
s.
2.
Describe and explain the roles and responsibilities of English H
er
itage.
3.
How does English Heritage differ from the National Trust?
4.
Gather some information from the English Heritage website on h
o
w it develops and markets
Stonehenge as a visitor attraction.
5.
Explain how English Heritage works with other components of the travel
an
d tourism sector.
6.
What facilities and services does English
Weblink
Check out this website to help answer
these questions and for more information
on English Heritage.
www.english-heritage.org.u
k
Heritage offer to domestic, inbound
and outbound tourists?
This case study is designed to provide
evidence for P1, P2 and M1.
Events
Events attract tourists to an area as well as serving the
needs of local people. They come in all shapes and
sizes, from mega-events such as the Olympic Games,
Rio Carnival and World Athletics Championships to
more humble, but nonetheless important, local and
regional events, such as music festivals, agricultural
shows and street festivals. Events are particularly
important in parts of the country that can't offer large
numbers of natural or purpose-built attractions, since
they offer tourists a reason to visit, thereby helping the
local economy.
The Viking Festival in York
