Travel Reference
In-Depth Information
3.
Research - corporate planning, research services,
Weblink
Check out this website for more
information on Kyle Travel.
www.kyletravel.co.uk
policy development, planning advice;
4.
Finance and administration - fi nancial management
and control, administration and personnel services,
corporate press and public relations (PR), IT
management.
Partnerships
Smaller local authority tourism departments may have
only one or two people with a direct responsibility for
tourism. Tourism in local authorities is often part of a
leisure and tourism department, with responsibilities
for leisure centres, sports fi elds, museums and tourist
information centres. Decisions on tourism are taken by
local councillors and are carried out by staff employed
by the local authority, sometimes referred to as
offi cers.
In a travel and tourism partnership, two or more people
share the risks, costs and responsibilities of being in
business. All partners have an equal say in the running
and control of the business. They also share the profi ts,
but must bear all the costs themselves. This means that
if the business runs up large debts that it is unable to
repay, the partners could lose their own possessions in
order to repay the money.
Public-private partnerships (PPPs) are a good way of
combining the organisational benefi ts and funding of
the public sector with the commercial fl air of private
sector companies. Whether in the UK, Europe or further
afi eld, working in partnership is seen as essential in
developing a thriving travel and tourism sector, and
PPPs can allow public organisations to access private
sector funding and expertise for large-scale travel
and tourism projects, such as airport expansions, rail
improvements and regeneration projects involving
tourism. Many organisations set up to promote areas
of the UK for tourism are run as PPPs, e.g. Tourism
Partnership Mid-Wales, the Suffolk Tourism Partnership
and South West Tourism.
Members
Membership organisations are often set up as charities
or not-for-profi t organisations, with trustees who
oversee their operation and control. Examples in the
travel and tourism sector include the National Trust,
English Heritage and the YHA.
Business organisation
Travel and tourism organisations can be either vertically-
integrated, horizontally-integrated or autonomous
depending on their scale of operation.
Government
Vertically-integrated organisations
The structure of government bodies working in travel
and tourism is very variable. National and Regional
Tourist Boards often have a departmental structure,
dividing job roles and tasks under the following
functions:
A vertically-integrated company is one that owns or
controls more than one part of the distribution process
in travel and tourism. For example, Thomas Cook owns
a number of tour operating brands, such as Club 18-30,
Thomas Cook Signature and Cresta. It also has its own
chain of travel agencies in the UK, under the Thomas
Cook and Going Places names. In addition, it has its
own charter airline, Thomas Cook Airlines. Vertically-
integrated companies in travel and tourism tend to be
very large organisations employing thousands of staff
members. They are made up of many companies under
the control of a single group structure.
1.
Marketing - marketing planning, advertising, direct
marketing, print, website development, travel trade
activities, business and conference promotion, TIC
networking;
2.
Development - product development, fi nancial help
for businesses, training, business advisory services,
trade relations, quality assurance, customer care;
