Travel Reference
In-Depth Information
Campaigning
Tourism Concern h
a
s been campaigning on human rights and ethical tourism since it was established in
1989. It sees its work
in public campaigning as essential to achieving its objectives, not least because public
opinion matters increasingly to the well-being of private companies. One of its main campaigns has been
to highlight how people los
e
their homes and livelihoods through the development of tourism, e.g. the
displacement of the Maasai pe
o
ple in East Africa, and the poor working conditions of many tourism staff,
e.g. the porters who accompany
t
rekkers in many of the world's popular mountain tourist destinations.
Fair trade in tourism
Tourism Concern works with the travel indust
r
y to make things fairer for people living in destinations, but
is also keen to show that every holidaymaker ca
n
play their part in helping achieve fair trade in tourism. It
believes that fair trade in tourism could be the w
ay
forward and that fair trade will help defi ne a new way
of managing tourism which shares its benefi ts mor
e
equitably between tourists, the tourism industry, the
governments of the countries visited and, above all, t
h
e people who live in the tourist destinations. Tourism
Concern has created a Fair Trade in Tourism Network to
e
xplore solutions and communicate them worldwide
so that communities involved in tourism development ca
n
learn from each other.
Case Study Questions
1.
What campaigns is Tourism Concern currently championing?
2.
What factors will affect Tourism Concern's success in achieving its
a
i
ms and objectives?
3.
What can Tourism Concern do to persuade governments of the n
e
ed for well-planned and
responsible tourism development?
4.
Give some examples of where Tourism Concern's objectives could be in confl ict with tourism
developers in developing nations.
5.
Recommend solutions to the potential
Weblink
Check out this website to
he
lp answer the
questions in this case study
a
nd for more
information on the work of T
o
urism Concern.
www.tourismconcern.org.
u
k
confl icting interests discussed in
question 4.
This case study is designed to provide
evidence for P2, M1 and D1.
