Travel Reference
In-Depth Information
VisitBritain also raises funds through partnerships and other income-generating activities, such as selling
advertising space in p ub lications and charging for attending trade fairs and exhibitions.
Overseas operations
VisitBritain has a network of 21 overseas offi ces covering 36 key markets around the world. The overseas
offi ces work closely with British diplomatic and cultural staff, the local travel trade and media to stimulate
interest in Britain. In the UK, it has strategic partnerships with many other organisations with an interest in
tourism, including the British Council, UK in bound, the British Hospitality Association, the UK Immigration
Service and the Tourism Alliance.
The British Tourism Development Committee (BTDC)
The BTDC is VisitBritain's main mechanism for consulting with the UK tourism sector. The Committee acts
as a forum for discussion between VisitBritain and other s tatutory tourist boards, as well as other public
and private sector travel and tourism organisations. It advi s es government on a range of issues, including
the European Union, product development, environmental, t ransport and tourism issues, plus strategic
aspects of marketing policy. The BTDC has 50 members, inclu d ing all the key trade associations, but also
organisations such as the YHA and Farm Stay UK, which represe n t small and medium-sized enterprises. It is
chaired by the Chief Executive of VisitBritain.
Case Study Questions
1.
Explain how VisitBritain interrelates with other travel and tourism comp o nent industries.
2.
Describe the roles and responsibilities of VisitBritain.
3.
What impact is new technology likely to have on VisitBritain's work in the future?
4.
Mark the position of VisitBritain's overseas offi ces on a blank map of the worl d ( y ou can download
this from www.tandtonline.co.uk ).
5.
Carry out some research into VisitBritain's current level of funding from the DCMS.
This case study is designed to provide
evidence for P2 and M1.
Weblink
Check out this website to help a nswer the
questions in this case study and f o r more
information on the work of VisitBrit a in.
www.visitbritain.com
 
 
 
 
 
 
 
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