Travel Reference
In-Depth Information
Case Study Questions
1.
What are the ke
y
challenges facing HRG in its bid to remain one of the UK's foremost business
travel management
companies?
2.
How does HRG genera
t
e
its revenue?
3.
What products and services
d
oes HRG offer its clients?
4.
In what ways does being a part
of the
Weblink
Check out this website to help answer the
questions in this case study and for more
information on the work of HRG.
www.hrgworldwide.com
Hogg Robinson Group help HRG?
This case study is designed to provid
e
evidence for P1.
E-agent
Activity 10.1
The growth in the use of the internet has led to the
development of e-agents, where e stands for electronic,
which offer services to both leisure and business
travellers. These are a kind of 'virtual travel agent' as
they have no branches and usually operate from a
single base with the latest IT systems and equipment.
Examples of e-agents include lastminute.com,
ebookers, Travelocity and Expedia. E-agents benefi t
from the speed and fl exibility of the internet, but must
generate high sales volumes to remain profi table. Many
of the global distribution systems used by business
travel agents have links with e-agents.
Using the above case study of HRG as a guide,
research and write a case study on either Carlson
Wagonlit Travel or American Express Travel. Include
details about its history, aims, structure, products
and services, staffi ng, membership of trade
organisations, partner organisations with which it
does business, etc.
This activity is designed to provide evidence for P1.
Implant
Weblink
Check out these websites to see how
e-agents operate.
www.lastminute.com;
www.expedia.co.uk;
www.ebookers.com;
www.travelocity.co.uk
This is when a travel agency is invited by a business
client to manage all its travel arrangements from within
the company's own premises. Depending on the volume
of business, this could be just one member of staff from
the agency working full or part-time in the company's
offi ces or a team of agents moving into the company
and setting up a travel agency function. The staff who
take up the positions are known as 'implants'. The
company benefi ts from having travel expertise close to
hand, while the travel agency gains extra business and
hence extra commission and fees.
