Travel Reference
In-Depth Information
tourism bu
s
iness. She would like you to produce a business case for a travel and tourism enterprise within
fi nancial const
r
aints (P4) and present it to the group. It should be a small business venture, such as a visitor
attraction, escorted walking holidays or a guesthouse. Alternatively, it could be a large-scale project such
as organising a three-
d
ay tourism exhibition in the local town hall or a charity event. You should state the
fi nances available for th
e
enterprise. Your presentation must set the objectives for the enterprise, show clear
timescales for its set-up a
n
d running, include fi nancial aspects with a cash fl ow forecast and give details of
the proposed marketing str
a
tegy and materials. Your business case must be realistic and feasible.
In the audience at the presenta
t
ion there will be business start-up advisers and representatives of local
banks. When presenting your business case, they will expect you to explain its feasibility in order to meet the
stated objectives (M2). In order to achieve D2, you must present a professional business case, responding
confi dently to questions from members of the audience and justifying the feasibility of the business case.
This task is designed to provide evidence for P4, M2 and D2.
