Travel Reference
In-Depth Information
Tourism at regional level
in partnership with Visit Wales, local authorities, tourism
businesses and other organisations to undertake a
range of marketing, product investment and business
support activities on behalf of the tourism sector.
The launch of Regional Development Agencies (RDAs)
in England in 1999 marked a change in government
support for regional tourism. Up to that time, Regional
Tourist Boards (RTBs) took the lead in all tourism-
related matters. Now, the RDAs are funded from central
government to promote economic development,
including tourism, in their areas. In most regions, the
RDAs work with the RTBs to develop future plans
for tourism development and marketing. There are
currently 9 Regional Tourist Boards in England and
4 Regional Tourism Partnerships (RTPs) in Wales, as
shown in Figure 1.11.
Weblink
Check out this website for more
information on the work of the Regional
Tourism Partnerships in Wales.
http://new.wales.gov.uk/topics/
tourism/?lang=en
Local authorities and tourism
District, city and county councils in the UK are keen
to develop tourism in their areas as a way of injecting
income into the local economy and creating much
needed employment. Many support the establishment
of local tourism groups and associations that bring
together the private and public sector. The Local
Government Act of 1948 gave local authorities the
powers to set up information and publicity services for
tourists. This was reinforced by the Local Government
Act 1972 which empowered them to publicise their
areas for tourism and provide facilities for visitors.
1 Cumbria
2 Northumbria
3 North West England
4 Yorkshire
5 Heart of England
6 East of England
7 South West England
8 South East England
9 London
10 South East Wales
11 South West Wales
12 Mid Wales
13 North Wales
2
1
4
3
Today, there are few local authorities in the UK that are
not actively involved in some way with promoting their
areas to tourists; places as diverse as Brighton and
Berwick, Newcastle and Nottingham, Scarborough and
Shrewsbury, are all competing for a slice of the 'tourism
pound'. Local authorities use their resources to provide
as wide a range of tourism facilities and services that
fi nances will allow. In a typical area, this might include:
13
5
6
12
11
9
10
8
7
Promotional leafl ets, brochures and websites;
Parks and gardens;
Theatres;
Fig 1.11 - Regional tourism structure
in England and Wales
Museums;
Tourist information centres (TICs);
The Welsh Regional Tourism Partnerships (RTPs) were
set up in 2002 to cover North, Mid, South West and
South East Wales. Their principal role is to lead the
implementation of four regional tourism strategies
which seek to improve the competitive performance
of tourism so that it makes a better contribution to the
economic and social prosperity of Wales. The RTPs work
Accommodation booking services;
Sports and leisure centres;
Outdoor activity centres;
Art and craft galleries.
 
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