Travel Reference
In-Depth Information
More than £500
spent on training
Less than £200
spent on training
Survey average
Profi t per
employee
£6,928
£5,311
£4,897
Turnover per
employee
£332,000
£313,000
£307,000
Fig 9.3 - Link between training and proi tability in travel agencies
Promotional activities
chains use advertising agencies and sales promotion
specialists to create a consistent message across all
their branches.
Promotional activities can help an agency to gain
competitive advantage by making more people
aware of its existence and persuading customers
to buy its products and services. Activities range
from advertising in national, regional and local
newspapers and magazines, offering promotions such
as free child places or low deposits, creating effective
window displays, arranging evening presentations in
conjunction with travel principals, sending out press
releases to the media and distributing mailshots and
newsletters to clients. The multiple travel agency
It's often said that everybody loves a bargain and
people who buy holidays and other travel services
from travel agents are no different. Discounting the
brochure prices of holidays, fl ights, cruises, car hire and
other travel products is now common practice in retail
travel. The multiple agents have the greatest buying
power and often secure the best prices with principals,
but agencies that are members of consortia, such as
Advantage Travel and Worldchoice, offer customers
very competitive deals.
A Thomas Cook promotion
