Travel Reference
In-Depth Information
UNIT 3
The UK as a Destination
INTRODUCTION TO THE UNIT
The UK has
a
great deal to offer as a tourist destination to British people and overseas visitors, as well as
supporting m
a
n
y
travel and tourism jobs. Having a sound knowledge of popular UK destinations and what
they can offer dif
f
erent types of visitors is very important for anybody working in travel and tourism, so that
they can provide the correct information and advice to travellers. Domestic tourism (British people taking
holidays in their ow
n
country) and inbound tourism (visitors coming to this country from abroad) support a
wide range of produ
c
ts and services that go to make up the UK travel and tourism sector.
In this unit you will learn
how to locate key destinations, gateways and geographical features in the UK. You
will also investigate the di
f
fering needs of inbound and domestic visitors to tourist destinations, exploring the
features and facilities that attract visitors. The unit gives you an understanding of how inbound and domestic
tourism are affected by intern
a
l and external factors, such as security and changes in exchange rates. Throughout
the unit you will use a range of
reference sources to provide information on the UK as a destination.
WHAT YOU WILL STUDY
When you have completed this unit you should:
1.
Be able to locate UK gateways, touris
t
d
estinations and geographical features;
2.
Know the needs of inbound and domestic visitors to UK tourist destinations;
3.
Know the features and facilities that attract
v
isitors to UK destinations;
4.
Understand how UK inbound and domestic t
o
urism are affected by internal and external factors;
5.
Be able to use reference sources to provide information on the UK as a destination.
You will be guided through the main topics in this unit with the help of the latest developments, statistics, industry
examples and case studies. You should also check out the web
l
inks throughout the unit for extra information on
particular organisations or topic areas and use the activities thr
oug
hout the unit to help you learn more.
ASSESSMENT FOR THIS UNIT
This unit is internally assessed, meaning that you will be given an assignment (or series of assignments) to
complete by your tutor(s) to show that you have fully understood the content
of t
h
e unit. A grading scale of
pass, merit or distinction is used when staff mark your assignment(s), with higher grades awarded to students
who show greater depth in analysis, evaluation and justifi cation in their assignments. An assignment for this
unit, which covers all the grading criteria, can be found on page 124. Don't forget to vi
s
it
www.tandtonline.
co.uk
for all the latest industry news, developments, statistics and links to websites in th
i
s unit to help you
with your assignments.
ON
Line
t
and
t
