Travel Reference
In-Depth Information
Access to Shrewsbury
Shrewsbury's central l
o
cation in the heart of Britain makes it very accessible by a number of types of
transport.
•
By car - the town is a one-
h
our drive from Birmingham, 3 hours from London and 2 hours from Holyhead.
The town has a direct dual c
ar
riageway link to the national motorway network via the M54.
•
By train - Shrewsbury's restored Victorian railway station is right in the centre of the town by the Castle.
There are regular train services
f
r
o
m London Euston and good connections to Manchester, Crewe,
Chester, Cardiff, Aberystwyth and st
a
tions en-route;
•
By air - Birmingham International Airport i
s
60 miles from Shrewsbury and offers a full range of domestic
and international fl ights;
•
By coach - there are direct National Express se
r
vi
c
es daily from London Victoria and connections to other
UK towns served by the network;
•
Buses - regular buses serve all main parts of the town,
as well as the principal Shropshire towns, with most
visitor attractions being accessible by bus.
Park-and-ride - this service offers an excellent way for local pe
o
ple and tourists to get right to the centre of
the town where many of its attractions are situated. Park-and-ride facilities can be found to the south, west
and north of the main town.
Case Study Questions
1.
Analyse how Shrewsbury attracts inbound and domestic tourists and meets their needs.
2.
Are there gaps in the provision of features and facilities in Shrewsbur
y
to attract visitors? If so,
make recommendations for addressing gaps or weaknesses in provision
.
3.
Why are some of the attractions not wholly suitable for visitors with disabilit
i
es?
4.
What particular marketing and promotional techniques would you implement to give a town such
as Shrewsbury maximum national exposure?
5.
What factors are currently affecting
Weblink
Check out this website to hel
p
answer
these questions and for more i
n
formation
on tourism in Shrewsbury.
www.visitshrewsbury.com
inbound and domestic tourism to
historic towns like Shrewsbury?
This case study is designed to provide
evidence for P4, M1 and D1.
