Graphics Reference
In-Depth Information
Along with being more entertaining, the microsite is also usually
a lot shorter on content than the company Web site. The simple
reason for that is because people visit the company Web site to get
information about the company itself, but people visit the microsite
to experience a product. It
s all dependent on what users are after.
If they are looking for heavy amounts of corporate information, the
company site is their target destination. If they are looking for
somethingthatgetsrighttothepointofaproductwhilebeingbig
on emotion and experience, then you
'
'
ll want to direct them to the
microsite.
Let the Product Guide You
What your client actually does is obviously very important to
the design of a microsite. There are certain industries (and even
specific products within an industry) that lend themselves to
somewhat of a predefined look and feel. Some will scream for a
Figure 8.5
Kiwi - Produced by Click Here, Inc.
