Graphics Reference
In-Depth Information
shiny, extravagant design with lots of bells, whistles, and extra
features to amaze viewers and users, while others will call for
more of a simple, elegant, slick design. On a more detailed level,
the product itself should also influence the colors you choose. For
example, if you were designing a site about rocket engines, you
might use a combination of reds, oranges, and blues to add to the
feel and signify the fire and sky associated with rockets.
Know the Brand (and Learn It if You Don
t)
'
Being familiar with the brand for which you
re building a microsite
is worth mentioning again (I spoke to this topic in Chapter 2 as
well). It should significantly sway your thoughts of design for the
site just as much as the individual product if not more. But what
happenswhenyougetaprojecttodesignamicrositeforabrand
that has never been targeted at you, one that you
'
'
re not familiar
'
'
with, or one that you
ve simply never heard of? Well, it
stimeto
hit the Internet and the stores to start studying up.
Figure 8.6
Dallas Symphony Orchestra - Produced by Click Here, Inc.
