Graphics Reference
In-Depth Information
Conception
While coming up with a design for a microsite can sometimes be very
involved and challenging, the amount of fun that can go into it makes
it worthwhile. If you compare designing a microsite to designing a full
company Web site, you
ll find that the biggest differences are usually
structure and content weight. Since company Web sites are the online
representation of the companies themselves, they usually want those
to be nice, clean, corporately structured, and full of business-related
content (depending on the client, of course). On the other hand,
microsites offer companies a more interactive and immersive escape
of sorts to show how fun and free flowing their product or service is
when it
'
'
s in your hands.
Lighten Up, Man
Like I said, microsites are typically a lot more fun than company sites.
A comparison might be like saying that if the company Web site is
equivalent to sitting in a meeting in the stuffy boardroom on the 50th
floor of a corporate glass tower, the microsite should be like doing a
base jump from the window of that same boardroom. Both scenarios
involve the same company, but the experiences are quite different.
Figure 8.4
ArcLight Cinemas - Produced by Click Here, Inc.
