Graphics Programs Reference
In-Depth Information
Nishibori-san shows the different kinds of washi paper used in his store's designs.
Nishibori-san “goes digital” and uses PowerPoint to explain the history of the wagasa to me in the office
of his studio in Kyoto.
About This Topic
Many ways exist to explore the basics of graphic design. I approach the challenge by
first giving you an overview of the basic components common to slide presentations:
type, color, images (including video), and charts and graphs. I offer some simple
solutions and considerations for using these elements to their greatest potential for
effective communication. With a good understanding of these basic components, we
can use them as fundamental building blocks for exploring the important design
principles that follow, which consist of using space, creating balance among the
elements, and achieving harmony through unity.
While there are examples from presentations included in each chapter,
Chapter 9
contains a number of examples for you to see some of the principles in action. To bring
other perspectives in from other fields, I've included interviews with experts on topics
such as photography and the use of color. You'll find these as sidebars that run
throughout the topic.
In Sum
• Design, at its most fundamental level, is about finding solutions. It is in our interest
as professionals to become more knowledgeable about design in general and
graphic design and visual communication in particular.
