Graphics Programs Reference
In-Depth Information
• In the case of presentation visuals, designs must be free of errors and they must
be accurate. Visuals also touch our audience at an emotional level.
• Simplicity in design sounds easy, but is actually hard to achieve. The goal is to
make visuals that support our message in a manner that is easiest for our audience
to understand, revealing our message in the clearest way possible. Having a better
understanding of key design principles will indeed make things a bit easier for us,
and a lot easier for our audience.
• Form (rules or structure) is necessary for freedom to exist. If you have the form,
you can exercise great freedom. If you have no form—if everything and anything
goes—you often create an experience that is not rewarding for the designer or the
viewer.
Wagasa images on the last page of each chapter courtesy of Mr. Kotaro Nishibori,
Hiyoshiya Co., Ltd. in Kyoto, Japan.
www.wagasa.com
