Information Technology Reference
In-Depth Information
play, as you are now enabled with the opportunity to determine the success of online
marketing campaigns, organic traffic, and specific search phrases. additionally, you
can determine the value of user behavior, such as whether more time spent on site
does indeed result in more conversions. We will talk much more about the insights
derived from actions and conversions in Part ii, “Utilizing an enterprise Web analytics
Platform.”
Yahoo! Web analytics provides nine custom actions beyond the fixed ones out
of the box, but technically it holds up to 255 actions, and with a little love from your
account manager, you should be able to increase this if needed.
all the fixed actions are named by Yahoo! Web analytics and will be pre-
sented by that name in the reporting system; however, you can name the custom
action variables freely. Find these naming opportunities under the settings menu,
shown in Figure 2.6.
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Figure 2.6
Settings for naming actions
according to the naming system earlier, you would code an implementation on
the thank You for requesting our Catalogue page like this:
version 4
var ACTION='09';
version 5
YWATracker.setAction(“09“);
