Information Technology Reference
In-Depth Information
Figure 2.5
Revenue per MEMBERID
Tracking Conversion Actions
any web property has a set of success criteria, and it is of the utmost importance that
these be tracked. Yahoo! Web analytics defines these success points as actions. these
actions can include the following fixed-system actions:
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aLe
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nternaL_searCH
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ending_saLe
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anCeLLed_saLe
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rodUC t_v i eW
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dd_to_Cart
there are also custom definable actions that you not only name any way you
want, but also assign to a success criterion specific for your web property. examples
of custom-definable actions are:
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ss subscriber signup
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P
ost a Comment
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s
hare Content
P
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rint
n
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ew Member registration
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L
ead Form signup
once an action is defined and populated with a value, you get an instant
opportunity to run conversion reports, getting insight on behaviors in the context of
successful actions. if you define a conversion as a visitor completing an action, you
thereby configure a success point. and this is where the power of actions comes into
