Information Technology Reference
In-Depth Information
this information is helpful by itself, but might not represent enough clarity. You
might even pay dearly for this traffic, in which case half the money is directly down the
drain.
But to ensure we have the best picture of poor-performing pages—those with
the biggest bounce rate—you can sort on bounce rate. You may see a list of pages with
a 100 percent bounce rate, simply because you might have pages with one entry and
one bounce. to get a better picture—a list of pages with limited visits does not provide
great optimization opportunities—you should apply a filter on the number of entries.
set the filter to the number of entries that represents a significant number to your busi-
ness. see figure 8.22.
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Figure 8.22
Sorted and filtered All Visits Bounce Rate by Title report
customizing the Bounce Rate report with a simple filter and sort takes it from
being valuable to being a truly great report. You can bookmark such a sorted and fil-
tered version as your new standard Bounce Rate report.
in figure 8.22, we see a new entry, search, with a 28 percent bounce rate. as we
saw earlier, internal search made a lot of money, so learning that this high bounce rate
is attached to it, we know there is real money to be made if we improve the internal
search tool.
now let's delve into details of using the bounce rate. first look at the traffic
sources and their potential cost to you. the bounce rate is a great indicator of the qual-
ity of the traffic you receive.
