Information Technology Reference
In-Depth Information
this is neat, but somewhat redundant, as we can do this segmentation and filter-
ing ourselves using the segmentation Wizard or the filtering on the reports themselves.
What is more important is the reports themselves, which are:
B
•
ounce Rate by entry page URl
•
B
ounce Rate by entry page title
•
B
ounce Rate over time
assuming that you have a decent title (
DOCUMENTNAME
) grouping, you could use
this as your standard for reporting grouping, especially if you need to communicate
beyond your own analytics team.
the beautiful thing about bounce rate is that it is simple to understand and you
do not have to juggle it much to get great value out of it. even the standard report out
of the box provides direct value (see figure 8.21).
212
Figure 8.21
All Visits Bounce Rate by Title report
You can instantly spot poor-performing pages just by looking at the report as
is. figure 8.21 shows a successful site with a bounce rate of only 5 percent on average,
but it also shows that there is something wrong with the landing page called products.
there may also be a problem with a product-specific page about Jigsaws, which has
about an 8 percent bounce rate.
