Information Technology Reference
In-Depth Information
Figure 6.19
Visits report with a demographic cross-reference filter applied
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You might argue that this particular filter could have been achieved by a simple
drill-down, and you are absolutely right—but the power is that some filters can be
measured and that you can apply multiple filters.
so expanding our example, we can assume that we do another campaign and
event in Manchester at the same time, which showcases that we can use an
OR
function
in our filter as well. Furthermore, we want to see only those who have not visited us
before, so we can get a better idea of our campaign and event roi. see Figure 6.20.
Return on Investment (ROI)
Return on investment, or sometimes just return, is the ratio of money gained or lost (realized or
unrealized) on an investment relative to the amount of money invested.
Figure 6.20
Cross-reference filter with multiple metrics and
OR
function added
