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Figure 6.17 Visits report
Again, you activate the filter options by clicking the show Filters icon in the
lower-right corner. You will then see the filter selection box shown in Figure 6.18.
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Figure 6.18 Cross-Reference Filters selection box
You choose between two distinct groups of filters:
M
ost available dimensions set up
A
ll metrics displayed in the report
Welcome to Analytics nirvana. let's apply a simple filter to get an understand-
ing of how quick and easy it is.
choosing a demographic filter and dimension called city, we can look at the
subset of visitors who originated from london only, as in Figure 6.19. imagine that
we have an offline marketing campaign and event going on there and want to see how
many visits that counts for.
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