Information Technology Reference
In-Depth Information
note that when you provide input and a unique value is expected, the system is
prepopulated, and you simply type until you have the preferred result presented. so in
the previous example, i typed
Lon
and ended up choosing london, gBr and not the
one in canada, for example.
When defining a cross-reference filter that does not contain a drop-down list
with prepopulated options, the following operators are available:
e
•
quals
D
•
oes not equal
•
B
egins With
D
•
oes not Begin With
•
e
nds With
D
•
oes not end With
•
c
ontains
•
D
oes not contain
150
•
i
s empty
•
i
s not empty
note that if the cross-reference filter is not properly defined, or if two of your
selected filters are incompatible, the system will not generate any report results.
there are no limitations to the number of filters you can add; the important
thing is to make sure your filters match the business question you are trying to answer.
Applying too many filters may result in a report that answers a business question you
didn't mean to ask!
imagine that the campaign and event in london was something to do with our
unique hardware drills, and that we wanted to see the direct product sales in relation
to the campaign. And by that setup, we decide to look at all those who enter the site on
a page that had something to do with drills—product category pages, product-specific
pages, product guides, or other content about drills. in addition, we want to see the
immediate output, such as in sales revenue related to those visits. to answer this ques-
tion, we could create a custom report and apply two filters, as shown in Figure 6.21.
one thing that you will notice throughout this process is that when you start
working with custom reports, the charting disappears. Yahoo! Web Analytics does not
yet provide custom charting options.
Note:
You can also use a wildcard (*) to define cross-reference filters, for example, Entry Page Title
equals “dri*”.
