Game Development Reference
In-Depth Information
4. Make sharing it a status-giving thing.
5. Allow for imitators and “viralize” them.
10.6 PERFORMANCE SPACES ADDED TO RETAIL
Fashion shows, cabarets, parties, and art openings are all opportunities for you to promote your content. One
of the most successful examples of this symbiotic relationship is Phat Cat's Ballroom and Jazz Club at the
Phat Land sim in Second Life. This sim has been a musical venue since 2007 and is surrounded by successful
shops. One of the reasons these shops do so well is that Phat Cat's has a fancy dress/formal wear dress code
in the club, and that necessitates some shopping for many visitors.
10.7 PROJECT: DESIGNING AND BUILDING A “POP-UP” SHOP
This chapter's project involves the design and creation of a “Pop-up shop” [4] for selling virtual goods. In the
spirit of a “roadside attraction” like the Big Duck in Flanders, New York, or the giant Uniroyal tire in Detroit,
Michigan, you will use super scale icons to make this store stand out on the virtual landscape. In Figure 10.6
is a screen grab of the completed shop, set up on the Alchemy Sims Grid. Creating this Pop-up shop will give
you an opportunity to reine your basic building skills as you assemble the shop walls and create the content
for it. However, before you download this chapter's content from http://www.anncudworthprojects.com/
in the Virtual World Design Book section and start to build, you will need to prepare the land for your shop,
and make sure that the listings for the land will attract customers to your shop.
FIGURE 10.6
The completed Pop-up shop that you will create in this project, shown on Alchemy Sims Grid.
