Game Development Reference
In-Depth Information
e Network of Viral Distribution
Make it easy to share
FUN
NOT FUN
Allow for imitators
and "viralize"
them
Make it Fun
Content
Make
knowing
about it
a cool thing
Make sharing it a
status giving
thing
FIGURE 10.5
Diagram showing the network of viral distribution and how you can make it work with your digital goods
and content in a virtual environment.
Here are some suggestions. Maybe you could create a series of “treasure chests” that they can try to
unlock for a special limited edition product? Perhaps once they have become regular VIP customers, you can
give them a special key that allows access to a private showroom. Maybe there are areas in your shop that
shift in and out of our time dimensions, and to buy that special item, they have to be there just when it synchs
up to our timeline. The sky is the limit with shopping interactivity.
In general, when you want the customers to take your content “viral,” make sure it its the qualiications
in the list that follows. This interconnected system is diagramed in Figure 10.5.
1. Make it easy to share.
2. Make it fun.
3. Make knowing about it a cool thing.
