Web Promotion - Web Development and Design Foundations with XHTML - page 526

b. RevGear is a small specialty truck and auto repair shop in Schaumburg, Illinois.
The company sponsors a local drag racing team.
c. Morris Accounting is a small accounting firm that specializes in tax return
preparation and accounting for small businesses. The owner, Greg Morris, is a
CPA and Certified Financial Planner.

2. Choose one of the company scenarios listed in Hands-On Exercise 1 (Lanwell
Publishing, RevGear, or Morris Accounting). Create a home page for the site that
includes meta tags, appropriate page titles, and keywords used appropriately in
headings. Place an e-mail link to yourself on the Web page. Save the page as
scenario.html. Hand in printouts of both the source code (print in Notepad) and
the browser display of your page to your instructor.

3. Choose one of the company scenarios listed in Hands-On Exercise 1 (Lanwell
Publishing, RevGear, or Morris Accounting). Create a Web page that lists at least
three possible activities that could be used to promote the site in addition to search
engine submission. For each activity, explain why it could be helpful for the Web
site. Place an e-mail link to yourself on the Web page. Save the page as
promotion.html. Hand in printouts of both the source code (print in Notepad) and
the browser display of your page to your instructor.

4. Write the XHTML and CSS to create a page named inline.html that uses inline
frames. Configure the inline frame to be 400 pixels wide and 200 pixels high. Use
myframe for the name of the inline frame. Code a Web page named marketing.html
to display in the inline frame. Configure the inline frame to display the
marketing.html file.

Web Research

1. This chapter discussed a number of Web site promotion techniques. Choose one
method (social media optimization, search engine submission, affiliate programs,
banner ads, and so on) to research. Obtain information from at least three
different Web sites about the promotion technique you chose. Create a Web
page that lists at least five hints or facts about the promotion method along with
helpful links that provide additional information on the hint or fact. Provide the
URLs of the Web sites that you used as resources. Organize your page with a
table. Place your name in an e-mail link on the Web page. Hand in printouts of
both the source code (from Notepad) and the browser display of your page to
your instructor.

2. Search engine and search directory submission rules are constantly changing.
Research a search engine or search directory and determine the following:

Are free submissions accepted? If so, are they restricted to noncommercial sites?

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What types of paid submissions are accepted? How do they work—what is the
fee structure, listing guarantee, and so on?

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What types of paid advertisements are available? How do they work—what is
the fee structure, for example?

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Is there any information about the usual time frame for the submission to be
listed?

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