Web Promotion - Web Development and Design Foundations with XHTML - page 527

Create a Web page that describes your findings. Provide URLs of the Web sites
you used as resources. Place your name in an e-mail link on the Web page. Hand
in printouts of both the source code (from Notepad) and the browser display of
your page to your instructor.

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Focus on Web Design

Explore how to design your Web site so that it is optimized for search engines (Search
Engine Optimization, or SEO). Visit the following sites as a starting point as you search
for three SEO tips or hints:

• http://www.sitepoint.com/article/skool-search-engine-success
• http://www.digital-web.com/articles/designing_for_search_engines_and_stars
• http://www.seoconsultants.com/seo/tips
• http://www.seo-writer.com/reprint/top-seo-tips.html
• http://www.searchenginewatch.com
• http://www.youtube.com/watch?v=65PQpHcAonw

Write a one-page report that describes the three tips you found interesting or potentially
useful. Cite the URLs of the resources you used.

WEB SITE CASE STUDY:
Meta Tags to Promote Web Sites

Each of the following case studies continues throughout most of the text. This chapter
focuses on the description meta tag.

JavaJam Coffee House

See Chapter 2 for an introduction to the JavaJam Coffee House Case Study. Figure 2.26
shows a site map for the JavaJam Web site. The pages were created in earlier chapters.
Use the Chapter 9 javajamcss folder. Your task is to create and code a description meta
tag on each page in the Web site.

Hands-On Practice Case

1. Review the JavaJam Case Study introduction in Chapter 2. Review the pages you
have created in earlier chapters. Write a brief paragraph that describes the
JavaJam site.
2. Launch Notepad and edit the Web pages in the javajamcss folder. Add a
description meta tag to each page. Save each page. Test your pages in a browser.
They will not look different, but they are much friendlier to search engines!