Web Promotion - Web Development and Design Foundations with XHTML - page 525

4. Often, how long can it take between the time
you submit your site and the time it is listed in a
search engine?
a. several hours
b. several days
c. several weeks
d. several months

9. Which of the following is the main benefit of a
banner ad?
a. bringing many new visitors to your site
b. increasing awareness of the Web site
c. both bringing many new visitors and
increasing awareness of the site
d. none of the above

5. Which of the following contains information
about which keywords are bringing visitors to
your Web site?
a. Web position log
b. Web site log
c. search engine file
d. none of the above

10. In which of the following does one Web site
promote another Web site's products or services
in exchange for a commission?
a. newsletter
b. affiliate program
c. Web ring
d. none of the above

6. Which of the following is a rating determined by
a search engine based on the number of links to
a particular site and the qualities of those links?
a. line checking
b. reciprocal linking
c. link popularity
d. none of the above

Fill in the Blank

11. The ability to keep Web page visitors at your site
is called ____________________.

12. Use ____________________ to indicate that you
do not want a Web page to be indexed.

7. Which of the following is the most popular
method used by visitors to find Web sites?
a. banner ads
b. hearing about Web sites on television
c. search engines
d. personal recommendations

13. Frequently used information research resources
are ____________________.

14. Besides listing in a search engine, a Web site can
be promoted by ____________________.

15. Paying to be listed preferentially in a search
engine is considered by many organizations to be
____________________.

8. Which of the following is a promotion method
whose main purpose is to bring return visitors to
your Web site?
a. newsletter
b. banner exchange
c. TV ad
d. none of the above

Hands-On Exercises
1. Practice writing keyword and description meta tags. For each scenario described
here, write the XHTML to create appropriate meta tags and justify your choice of
keywords.
a. Lanwell Publishing is a small independent publisher of English as a second
language (ESL) books used for secondary school and adult continuing education
learners. The Web site offers textbooks and teacher manuals.