Big Data Implications for Industry - Big Data Imperatives - page 46

Table 3-1. illustrates use cases by industry vertical

Industry Use Case Big Data Characteristics

Volume Velocity Variety

Retail/
ecommerce

• Merchandizingandmarket
basketanalysis

ü ü

• Campaignmanagementand
customerloyaltyprograms

ü ü

• Supply-chainmanagementand
analytics

ü ü

• Event-andbehavior-based
targeting

ü ü ü

• Marketandconsumer
segmentations

ü ü

• Recommendationengines—
increaseaverageordersizeby
recommendingcomplementary
productsbasedonpredictive
analysisforcross-selling

ü ü ü

• Cross-channelanalytics ü ü ü

• Rightofferattherighttime ü ü ü

Financial
Services

• Realtimecustomerinsight ü ü ü

• Riskanalysisandmanagement ü ü ü

• Frauddetectionandsecurity
analytics

ü ü ü

• CRMandcustomerloyalty
programs

ü ü ü

• Creditrisk,scoring,and
analysis

ü ü ü

• HighspeedArbitragetrading ü ü ü

• Tradesurveillance,abnormal
tradingpatterns,market
manipulationandfraud
detection

ü ü ü

( continued )