Big Data Implications for Industry - Big Data Imperatives - page 47

Table 3-1. ( continued )

Industry Use Case Big Data Characteristics

Volume Velocity Variety

Health & Life
Sciences

• Health-insurancefraud
detection

ü ü ü

• Campaignandsalesprogram
optimization

ü ü ü

• Brandandreputation
management

ü ü

• Patientcarequalityand
programanalysis

ü ü

• Drugdiscoveryand
developmentanalysis

ü ü

• Real-timediagnosticdata
analysis

ü ü ü

• Researchanddevelopment ü ü

Communication,
Media and
Technology

• Revenueassuranceand
dynamicpricing

ü ü ü

• Customerchurnprevention ü ü ü

• Real-timeCDR(CallDetail
Records)andIPDR(Internet
ProtocolDetailRecords)
analysisfornetwork

ü ü ü

• Campaignmanagementand
customerloyalty

ü ü ü

• Networkperformanceand
optimization

ü ü ü

• MobileUserLocationanalysis ü ü ü

• Sentimentanalysis,social
gaming,onlinedating,
influence,andsocialgraph
analysis

ü ü ü

Public Sector • Complianceandregulatory

analysis

ü ü ü

• Frauddetection,threat
detection,cyber-security,
intrusiondetectionanalysis,
surveillanceandmonitoring

ü ü ü

• Smartcities,e-governance ü ü ü

• Energyconsumptionand
carbonfootprintmanagement

ü ü ü

( continued )