Databases Reference
In-Depth Information
Figure 3-2.
illustrates the various data sources that constitute big data
Big Data Use Cases by Industry Vertical
Big data and analytics opportunities are not like the traditional data warehousing and BI
opportunities where you have a clear road map spanning multiple years. In contrast, the
opportunities in the big data and analytics area are business hypothesis driven and often
revolve around exploratory activities. The key to exploiting big data analytics is to develop
a compelling business use case clearly outlining what e- business outcomes are to be
achieved.
The industry-wide use cases shown in Table
3-1
, if looked at in isolation across
the big data characteristics of volume, velocity, and variety may give you the idea that
these problems can be solved using traditional architectures and technology solutions.
However, when you see the different aspects of the big data characteristics coming
together, you have no choice.
