Databases Reference
In-Depth Information
Big data creates significant opportunities; but there also exists a significant gap
between available data and its effective utilization, and many enterprises are scrambling
to address this challenge as shown in Figure
3-1
below.
Figure 3-1.
Increasing gap between data availability and its utilization
Businesses have begun to realize that data is a core asset that not only improves
business processes and creates competitive advantage but also enables monetization
opportunities. The concern that there is not enough data for analysis is now obviated.
The focus has shifted to leveraging data sets to create competitive advantages, and big
data analytics platforms are playing a larger role to realize the potential and promise of
visionary plans for businesses. With rapid and iterative data insight, business leaders are
now making fact-based business decisions. Figure
3-2
plots data sources for big data.
