Game Development Reference
In-Depth Information
Table 12-1.
Targeted Customers Profiling
Target Player
Purchaser
Age
2 to 6
20 to 50
Sex
Not relevant
Mother concerned with
toddler development and
learning activities
Income
None
UMC and above
(Upper Middle Class)
Education
None Diplom
a and above
Marital Status
None No
t relevant
Geographical location
US US
Profession
Kindergarten
Executives with a busy
lifestyle; this game will
have the kid performing
independent activities
Remember that the profiling does not aim at being exhaustive but at targeting
80% of your potential customers with minimal effort.
Source of Information
The next step is to identify where your targeted audience collects information to
make their purchasing decisions. Once these sources of information are
identified, you will communicate through them about your game. For example,
Internet forums on parenthood are a great source of information for parents. A
Google search on ''Toddler parent US forum'' will provide you with a list of
forums where you can talk about your game. Also, there are web sites that cover
apps for toddlers. Identifying them and getting them to review your game will
bring you great exposure.
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