Introduction to Game Promotion - Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 - page 367

Understanding the Purchasing Decision
The last step in the qualification of your targeted customers is to identify the way
your potential customers make purchase decisions for your type of game. Will
the purchase decision be impulsive, analyzed, referred, or influenced? Again,
getting this information is essential in the way your will define the content of
your messaging.
In this example, it's critical for parents to have other parents recommend the
app. So your operational tactic is to get positive recommendations from other
parents and then communicate these recommendations. How do you get
positive recommendations? One way is to distribute free download codes in
exchange of answering a survey andthen creating a database of reliable
reviewers.
Identifying and Qualifying Your Competition
For iOS games, locating your competition is both easy and tricky. Locating the
games that you will compete against is simple as finding the App Store. But with
more than 500,000 apps in the store, finding the games that you will fight
against for market share may be tricky.
You can use the Search feature of iTunes (shown in Figure 12-1).
Figure 12-1. The result of “Kindergarten” search in iTunes