Career Opportunities - Tourism: Principles, Practices, Philosophies - page 58

Tourism Research

Tourism research consists of the collection and analysis of data from both primary and secondary

sources. The tourism researcher plans market studies, consumer surveys, and the implementation of
research projects. Research jobs are available in national tourism of ces, state/provincial travel of ces,
and private rms.

Travel Communications

A number of opportunities are available in the eld of editors, staff writers,

and freelance writers. Most major travel firms need public relations people who write and edit,
disseminate information, develop communication vehicles, obtain publicity, arrange special events, do
public speaking, plan public relations campaigns, and so on. A travel photographer could nd
employment in either public relations or travel writing. Television is a medium with increasing
opportunities. The Internet has become a major communication medium for the travel industry and
provides a range of job opportunities.

travel communications —

Recreation and Leisure

Jobs in and leisure are numerous. Some examples are activity director, aquatics specialist,

ski instructor, park ranger, naturalist, museum guide, handicapped-program planner, forester, camping
director, concert promoter, lifeguards, tennis and golf instructors, coaches for various athletic teams,
and drama directors. Many recreation workers teach handicrafts. Resorts, parks, and recreation
departments often employ recreation directors who hire specialists to work with senior citizens or

recreation

Club Med (Mediterranee) is a vacation concept that has flourished over many years. Started in 1950, the

first village opened on the Spanish island of Mallorca. '' The Club Med Experience,'' unique when it began,
saw each resort (or village) provide an extensive list of services and activities in a single package. Thus,
all lodging, food, and facilities were included in the price charged. The sailboat shown is but one example
of the high-class facilities available to all '' Gentils Membres'' (guests). While Club Med originally focused
on the '' young singles'' market, it later changed its emphasis to families as the composition and lifestyles
of the '' boomer'' market evolved. PhotocourtesyofClubMed.