Career Opportunities - Tourism: Principles, Practices, Philosophies - page 59

youth groups, to serve as camp counselors, or to teach such skills as boating and sailing. Management,
supervisory, and administrative positions are also available.

Attractions

Attractions such as amusement parks and theme parks are a major source of tourism employment.

Large organizations such as Disney World, Disneyland, Six Flags, Europa-Park, Tivoli Gardens,
and Sea World provide job opportunities ranging from top management jobs to clerical and
maintenance jobs.

PROFILE

Publication of National Geographic Traveler On Campus,an
edition sent to nearly 1 million college students interested or
involved in study abroad programs and education travel

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Publication of National Geographic Traveler Special Supple-
ments, in-book editorial supplements that focus on a single
destination from a cultural perspective

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Creation of National Geographic Traveler Destination
Immersion Programs, local market events that allow the
general public consumers and readers of Traveler magazine
to ''sample'' a destination via seminal experiences with food
and wine tastings, photo gallery exhibitions, live photogra-
phy presentations, and live music concerts featuring artists
from around the globe

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In addition to her publishing responsibilities for the magazine, Dawn
has remained active in the travel industry. Since 1996, she has
served as a member of the Travel Industry Association (TIA) board of
directors, has been chair of the research committee for three
consecutive years, is currently chair of the marketing committee, has
held officers' positions for five years, and is currently the second vice
chair of the organization. In 2009, Dawn became national chair of
the TIA, the first magazine publisher ever to hold that post.

DAWN DREW
Founder and CEO The M.O.S.T.E., Inc.,
International Marketing and
Entertainment

During her tenure as chair of the research committee, National
Geographic Traveler successfully collaborated with the TIA research
division to produce a landmark study, ''Geo-Tourism,'' the first
major piece of research to examine the awareness and travel habits
of Americans with regard to sustainable tourism. An updated
version of this study was introduced in October 2007 at the TIA
Marketing Outlook Forum.

D awn Drew joined the National Geographic Society as

advertising director of National Geographic Traveler maga-
zine in December 1994. During her nine years with the Society,
she has been promoted twice, first to publisher of Traveler in
1998 and two years later to vice president.

An active member of the Pacific Asia Tourism Association (PATA),
Dawn is a member of the board of directors, the originator and first
chair of the Sustainable Tourism Committee, and was recently
elected to serve on the Industry Council with 50 members of
government in the PATA region.

During her tenure at the Society, Dawn has led the magazine to
multiple years of advertising page and revenue growth. She has
also overseen the development of a national sales staff and the
successful transition from Traveler's bimonthly status to publication
eight times a year with several brand extensions. Examples of some
of the magazine's achievements include:

Dawn has also been a member of the board of advisors for the
Prince of Wales' International Business Leaders Forum based in
London. Through this association, she worked with a number of
travel companies, such as Marriott, British Airways, and Mandarin
Oriental, to form the International Travel Partnership in sustainable
tourism initiatives.

Publication of its largest issues in both ad pages and revenue

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Publication of its first newsstand edition, ''Discover Europe''

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Selected as one of AdWeek's ''Hot List'' publications two
years in a row

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