Agriculture Reference
In-Depth Information
Know the facts
•
23% of people watch online video every day.
Pinterest
Pinterest seems to be made for food tourism: it is colourful, inspiring, the
majority of the users are women (who are your most important customers)
and it is all based on photos. The main benefit of using photos rather than
text (like on Facebook and Twitter) is your visitors do not have to think too
much: they can be inspired without reading. And as you know, Internet users
prefer to skip long texts. Do not underestimate this; surveys show that offers
on a Pinterest board get more attention because of this than offers on Twitter!
So what is Pinterest and how should you use it? Pinterest is called
after digital pinboards. You can collect photos and images and post them
to boards. As a business you know how easy it is to get a decent number of
photo collections that can be used on Pinterest but also on your website or
Facebook page.
Christmas is an excellent moment to inspire your customers. Post photos
of your Christmas food offer on your Pinterest page so you give visitors a
showcase of things you have in stock.
Another real benefit of Pinterest is that you can inspire your customers
without decreasing your margins. When you post a great photo of a combin-
ation of products, easy to set up at home and available within the store on a
hotspot, you can easily see sales going up. The price becomes less important
since you actually showed your customer what to do with the (combination
of) products.
Most consumers use Pinterest to discover new brands and to find new
products, with new products coming in almost every week.
Know the facts
•
Pinterest users tend to spend more at your store than Facebook or Twit-
ter users;
•
Over 80% of the users are female.
Google
If there is one company that changed the world of business we should point
to Google. The search engine changed the way you work within a decade,
but it also offers many opportunities to your business.
What you should do to drive more traffic to your business via Google is
the following:
•
Google is literally reading your website. So if you are the best stop for
consumers who are looking for fruit trees, you should have information
