Agriculture Reference
In-Depth Information
(multiple pages) about fruit trees on your website. If you do not have the
right words on your website, you will never get good rankings;
•
Update your Google Maps profile. This is the information shown within the
results if you look up your own business. You can add a photo, text, opening
times and much more all for free. Search for 'Places for business' to do this;
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Use Google Analytics. This is a very valuable tool to see what is going on
with your website, how many people visit your pages, what keywords
they use, etc. Even if you do not have any experience you should sign-up
for Google Analytics to build a history of your statistics. It will help you
to make decisions next week or next year - and as it is free, there is no
reason to skip this step;
•
Only advertise with Google Adwords if you have a web shop. Some re-
tailers advertise their business via Google Adwords but it is not cost ef-
fective most of the time and it is hard to measure the number of people
visiting your business after clicking on ads. Adwords is great if you have a
web shop, though;
•
Think how your customer would think to find out what keywords you
should have on your website. Customers often use less complicated key-
words and terms than you would. If you are able to get this done you are
almost halfway!
•
Setup your Google+ account. It is not as big as Facebook yet, but Goo-
gle+ is pushing its own social network more and more so it probably is
only a matter of time until it is adapted by the masses.
Understanding Google can be a major driver of traffic to your business. It
might also be much more cost effective than publishing ads in a newspaper.
Why? The key difference between all your ads and marketing and getting
ranked well in Google is the fact that consumers are looking for a solution
in Google - and your website is the answer. Having an advertisement in a
newspaper only distracts from the actual news items. For the real marketers:
you go from push to pull marketing!
Be inspired!
Have a look at:
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www.google.com/think
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Know the facts
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58% of purchase decisions begin on search engines;
•
Researching products and services is the second most popular online ac-
tivity in the UK with three out of four Internet users doing so.
Text marketing
Text marketing is, together with e-mail newsletters, another communication
method that may not be top of mind for most business people. Most serious
