Agriculture Reference
In-Depth Information
Traditionally libraries were a place to borrow topics. Today, with changes
in consumer habits and new technology libraries have had to change their
focus to remain relevant in today's society.
The local library is now another source of promoting local businesses.
Some visitors use libraries as a first contact point in a region and your publi-
city material should be close at hand.
Approach your library at certain times of the year and enquire about
whether you can work with them to build a display in the library to promote
the culinary events in the region. This may also be linked in with the local
school and topics related to your activity in the library. In our experience li-
braries are keen to work with local businesses to develop relationships and
to generally build awareness in the community of the activities taking place.
Accommodation
The ideal location for any publicity on the business is next to a guest's bed.
Many bed and breakfasts and hotels will have folders containing flyers that
promote local attractions; these folders are often placed in guests' rooms.
This is an ideal location, as the tourist has the inclination and the time to
browse the folder while relaxing in their room.
It may only be one couple at a time who look at the brochure, but they
are most likely to be the target consumer and the ones most likely looking for
the tourist facility.
Secondary distribution locations
Getting marketing information to food tourists is the challenge, and if you
can reach them in unexpected ways they are more likely to absorb the mes-
sage. If petrol or gas station attendants would hold conversations with tour-
ists they could suggest a visit to a specific tourist location and then hand
them a leaflet, the traveller is more likely to visit that location. Why? It was
an unexpected caring gesture that will be remembered by the traveller. The
challenge is to get such parties to engage in marketing their community
tourist venues. If you could provide them with an incentive, based on suc-
cess, the chances of success are improved. This could include having a sun
downer for local business people from the chamber of commerce. They may
not be the key target group, but they have friends and acquaintances who
could promote the business and as a result the message keeps spreading.
Permission Marketing
We live in a world of 'clicks'. The computer, smartphone and IPad are now
major means of communication. Once a consumer gives you permission to
market to them, then 'clicks' marketing will become a major marketing tool
in your business.
