Hardware Reference
In-Depth Information
Additionally, colors are important to the success of your site. Red and orange excite the
senses and increase the heart rate. Green and blue are very restful. Yellow reminds people
of sunshine and is a “happy” color. Consider the use of colors on your site to keep the ef-
fects of your presentation positive.
You May Need to Experiment
I tried an experiment after I got my website up, running, and taking orders. Yes, it was
working, and I could view the analytics of the site and see the thousands of customers vis-
iting the site, but then leaving and not ordering. “What happened? How can I convert the
visits to sales?” so I started looking over my website. I had a light green background with
white pages, a pleasant-looking site, but maybe it wasn't appealing to everyone.
so I made a mirror of the site, kept the same prices, most of the same text, and changed the
colors of the background to black, and a lot of my white colors to red. At first look I was
pleased with my black-and-red website and I was excited to see how many more orders I
would take with it.
so I uploaded the new template and went live.
To my surprise, my sales nearly stopped. I was in a complete panic, and my site was driving
people away. I was shocked to learn that a simple color swap was so distracting to my vis-
itors that they quickly clicked away, never to return.
Lesson learned; you will always have people visiting your website and they will not all buy
from you, but don't help them leave. Help them stay and start by picking your site colors
wisely.
Color decisions also apply to the color of the text that is on each page. A typical page is
white with black text. If you have a black page, black text won't work so you would choose
white or another color. Red text alerts or “warns” the reader to “look here.” Green text on
a light green page is somewhat camouflaged. Try different text colors and you'll see for
yourself what works and what doesn't.
Current Information
One of my biggest pet peeves when I visit a website is when I notice that the site is not
current. A glaring sign of a neglected website is time-sensitive information that long ago
became invalid—for example, a July special on the home page displaying in the month
of December. I also have a strange habit of looking at the bottom of websites at the
copyright dates. Most current sites have the © Copyright plus “BUSINESS NAME” plus
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