“CURRENT YEAR.”When I visit a site and they have a copyright year that's a few years
past, I feel that the site is dead and inactive. Therefore, it's not somewhere I want to be.
Take the steps to make sure that your site stays current. Stale sites fall to the bottom of the
website rankings and current, eventful, and informative sites rise to the top.
All websites must have some sort of navigation to get from one page to the next, unless
you have a single-page website.
Single-page websites sound appealing to some, but the amount of information that you're
likely going to be adding to your website needs to be organized with a clear path of nav-
igation. Furthermore, single-page websites lack depth, which will also hurt your website
rankings within the search engines.
You want a deep, rich, interesting, and informative website that has a home page, with a set
of links on the left or top to get to the next page.
Your navigation should never lead to a dead-end unless it's the last page after customers
check out online, and even then you should give them a “back to home page” navigation
With that being said, navigation is simply links within your site to other pages on your site.
Keeping this link tree in order takes a little thought in the beginning, but it will be a neces-
sary step in creating your new website.
Your website's privacy statement is a page telling your customers and visitors who spend
time on your site what information you collect and what you will do with that information.
Simply put, it is a short explanation of what you are doing to observe visitors on your web-
www.freeprivacypolicy.com (also see the sample below).
Sample Privacy Statement
What information do we collect?
n We collect information from you when you register on the site, place an order, enter a
contest or sweepstakes, respond to a survey or communication such as e-mail, or particip-
ate in another site feature.