Graphics Reference
In-Depth Information
What will they need this product or service for?
How will they use it?
A successful persona is a story of that person. It has some personal details that give
an insight into the user. Think about what the person does after work, or what they
never get a chance to do but would love to. The questions will change based on the
information project you are designing for. You will probably need more than one per-
sona to obtain a fully rounded picture. For example, personas for a wayfinding project
may take into account the local community, ranging from mothers going shopping,
to national and international city visitors. These may include people of varying age
and ability and possibly non-Englishspeakers. Approaching it from the perspective of
a diverse audience will help to identify possible problems early on, so always design
with them in mind. This in turn may save money and time as well as producing a
more user-friendly solution.
Example of persona: Noah (age 8)
Noah lives just outside a city centre with his mum, dad and younger sister Darcey.
He attends an independent Steiner school. He enjoys drawing, reading and playing
computer games. He is obsessed with
Star Wars
, collects Lego and also loves pro-
grammes about history (anything with battles/ beheadings and weapons in!). In his
spare time he goes swimming and is a member of a martial arts club. He is very soci-
able and enjoys spending time with his friends and extended family. When he grows
up he wants to design computer games or planes for NASA.
