Graphics Reference
In-Depth Information
How to create personas
From producing the mood board it is possible to move on to the slightly more com-
plex creation of personas. Since the mood board has identified lifestyle choices you
begin to acquire an overall picture of the kind of person you are designing for. This
enables you to suggest a fictitious personality for them. Begin with a photograph.
Questions to ask:
Is this person male or female?
How old are they?
Where do they live?
What is their job?
What are their aspirations?
