Graphics Reference
In-Depth Information
A mobile or cell phone that includes features such as a portable media player, camera, web
browser and GPS.
Spot varnish
A clear varnish applied to a specific area of a printed piece.
Stock
Paper which is to be printed on.
Substrate
A specific surface to be printed on.
Swiss Style (also known as the International Typographic Style)
A style of graphic design developed in Switzerland in the 1950s which emphasized cleanliness
and readability over decoration. Its main indicators are asymmetric layouts, use of a grid struc-
ture
and sans serif typefaces such as Helvetica and Futura with flush left, ragged right text. The
style is also associated with a preference for photography in place of illustrations or drawings.
Symbol
A mark that represents an idea, a process or a physical entity. Its purpose is to communicate
meaning; for example, a red octagon is used on road signs to signify 'STOP'.
Tablet computer
A one-piece mobile computer usually consisting of a flat
touch screen
; sometimes called
simply a 'tablet'.
Thumbnail
A term used by graphic designers and photographers for a small image representation of a lar-
ger image, usually intended to make it easier and faster to look at or manage a group of larger
images.
Timeline
A sequence of related events arranged in a chronological order and displayed along a line, usu-
ally drawn left to right or top to bottom.
Touch screen
An electronic visual display that the user controls by touching the screen with one or more fin-
gers and using gestures.
Vernacular
